Guilt
Free Marketing Is Good News for Online Marketing for
Beginners
By Judith Sherven, PhD and Jim Sniechowski, PhD
Online marketing for beginners can be daunting.
There’s a lot to learn.
But for most people wanting to learn online
marketing, it’s not just the technology that’s an
issue. It’s also the very issue of marketing and
selling and doing it without guilt. Because most
people coming online are service providers and they
have no background in business. Instead, they are
devoted to helping other people improve their lives.
So Soft Sell Marketing — in other words guilt-free
marketing — goes hand-in-hand with online marketing
for beginners. It’s a perfect union of values and
ambition combined to nurture business growth for
people who haven’t before even dabbled in the world
of profit-and-loss, finance, or even paying
commissions for referrals.
We’ve had so many coaches, healers, spiritual
counselors, and even people like wedding consultants
and home schooling curriculum experts tell us how
guilty they feel when they have to even think about
selling their services, much less confront the need
to market what they do to get the word out there in
order to grow their business online and off.
Charging for their services has usually been hard
enough. And, as former psychotherapists we know that
most service professionals under-value and
under-charge for the transformative gifts they
supply through their services to their clients. So
add on to that what happens when they enter the
realm of online marketing, for beginners it can be
the equivalent of a moral nervous breakdown.
That’s why there’s been such a keen and growing
interest in
Soft Sell, Heart-based Marketing,
guilt-free marketing that is perfect for any
spiritually-minded service provider or anyone else
who wants to market from a position of spiritual
integrity rather than just “get the money and run.”
A recommended resource for online marketing for
beginners is our course First Step Internet
Marketing - which has received rave reviews from
students around the world. Learn more at
http://www.firststepinternetmarketing.com
