Is Your Business in a Rut?

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IS YOUR BUSINESS IN A RUT?
Be Willing to Change or be Assured of Failure

By Ralph Masengill Jr., author of ‘Conquer Change & Win’

The old saying goes that two things are certain in life: death and taxes. But that old saying leaves out one more certainty: change. No matter how hard we try, we cannot avoid change. If we cannot escape going through change, then we must learn all we can about this certainty of life. Few people on earth have a good working knowledge of change and how it affects them. Understanding both positive and negative change is one of the secrets of being happy and wealthy.

 


Do you want to be successful? Here is the simple secret. You will be a true winner only if you do these three things:

  1. Take a calculated risk and endorse change on a regular basis.
  2. Learn how change affects your emotions, along with those of the people around you.
  3. Know how to react to the feelings that the emotions of change always bring with them.

We humans—and there are no exceptions—are constantly involved in change. It never stops; it continues constantly in and around us. Change cannot be stopped, but it can be controlled. Our job is to control the feelings that the emotions of change bring.

Are you in a personal or business rut? If you are, you have no control over where that rut will take you. You have lost your freedom to act. Staying in a rut will cost you the freedom to control your life, your business, or both. Laurence J. Peter states, “A rut is a grave with the ends knocked out.” He’s talking about living life without understanding the importance of the effects that change has on all of us on a daily basis.

Mark Twain put it this way: “Twenty years from now, you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor.” Many good people refuse to accept the risk and uncertainty that change brings. They stay in self-imposed ruts. They force themselves to live in stagnant prisons of their own making. They do have part of it right, though. There can be some security in a prison. With change you have two choices: one is to embrace change with gusto, and the other is to stay in a rut by refusing to admit that change is constant. Those who choose ruts live in denial. Because of their bad choices, they end up losing the freedom to act. The solution is to simply agree to devote time and effort to understanding change and how it makes you feel. You have done that. So, congratulations.

One old saying goes, “Life isn’t about how to survive the storm but how to dance in the rain.” I believe the happiest and most successful people do not necessarily have the best of everything; they just make the best of everything they have. Choose to understand change. It is a path to more personal happiness and business success.

If that is true, what is change? How does change affect all of us on a continuous basis? After forty of study and research, here is my definition of change:
CHANGE: Doing Something Different. All men and women regard all change – both good and bad – with a feeling of loss (examples would be remorse, or that pit-of-the-stomach feeling), and that feeling of loss always creates some form of anxiety, anger, or fear.

Understanding how change works can change your life for the better and give you a solid advantage. That’s a guarantee.

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About the Author:

Ralph Masengill Jr. is a best-selling author and award-winning advisor, coach, marketing expert, business consultant and public relations strategist. His latest, and ‘must-read’ book is “Conquer Change and Win: An Easy-to-Read Fun Book on the Serious Subject of Change.”

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