David J. Muchow: The 7 Secret Keys to Startup Success



ON BIG BLEND RADIO: David J. Muchow shares some of the insights behind his new book, “The 7 Secret Keys to Startup Success: What You Need to Know to Win.” Listen here in the YouTube player or download the podcast on PodBean.

Finally, a new kind of business book for startups and growing companies — packed full of practical advice plus essential legal information you need but can’t get in business school or anywhere else — and it’s fun to read!

“The 7 Secret Keys to Startup Success” is the one book every entrepreneur and growing company should have. David J. Muchow, an award-winning, thirty-year serial entrepreneur and lawyer, who teaches Law, Business, and Entrepreneurship at Georgetown University, gives you practical business advice and legal tips covering every aspect of entrepreneurship. It includes all the basics of building and growing a business—management, fundraising, marketing, intellectual property, and risk management—plus much more. There also are model legal forms and charts along with fun-to-read stories and examples involving Oprah, Ivanka Trump, and others.

Many law/business books are boring. So ,to make this book fun as well as educational, Muchow created a fictional character, Professor Scooter Magee, who illustrates the legal/business information with an adventure story after each chapter – inspired by cases when Muchow was a DOJ prosecutor, with NSC, and a CIA contractor. Scooter travels around in his 1962 Austin Healey convertible helping struggling startups. But then things go downhill — Scooter has secrets, the mob comes after him, the CIA tries to get his secrets, and he meets Scarlett – a mysterious femme fatale with a hidden agenda. Think Professor Harrison Ford in Raiders of the Lost Ark meets Silicon Valley and enjoy the ride!

This unique 327-page practical guide, which focuses on both the business and legal keys to success, is a must-have for every entrepreneur, small business owner, student, and business and law schools. This is the one book every startup and growing business should have!  More: www.davidmuchowauthor.com  


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About the Author:

Muchow was a DOJ prosecutor, with NSC, and a CIA contractor.

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