Independent Distribution Collective Celebrates 20 Years in the Music Industry



ON BIG BLEND RADIO: A conversation with Steffan Franz, music industry veteran and founder of Independent Distribution Collective. Watch here in the YouTube player or download the podcast on Acast.


In business for almost 20 years, INDEPENDENT DISTRIBUTION COLLECTIVE is a marketing, distribution, and event production company headquartered in San Francisco. IDC has produced hundreds of live events in and around the San Francisco Bay Area and has executed successful music marketing campaigns for a diverse array of independent labels and artists.

IDC partnered with Illuminate The Arts and the SF Recreation and Parks Department in 2021 to bring free live music to San Francisco, together hosting over 500 concerts across the city at venues including the Golden Gate Park Bandshell, along the GGP JFK Promenade, and at Union Square. Hundreds of artists have been hired to bring joy through live music to hundreds of thousands of residents and visitors, with free shows held across San Francisco almost every weekend throughout 2023! All performances are curated and booked by Steffen Franz and his team at IDC, who have emerged as one of the city’s most trusted partners for live music.

IDC founder Steffen Franz has decades of experience producing large-scale events, bringing his technical prowess and management skills to many national and local brands and non-profit organizations including SONY (SIE), UCSF, Monterey Bay Aquarium, Google, Facebook/Meta, Prometheus, Asana, Hitachi, City of Hope, and GAP Corporate Summit. Steffen also produces the annual conference for Women In Product, a major women-focused nonprofit organization, and is the technical director for all AfroTech Executive events.

IDC also provides a set of unique and valuable services to help independent labels and artists strategize, market, and distribute their own releases. IDC maintains long-standing business relationships with an assortment of retailers, publicists, radio promoters, social media experts, graphic designers, videographers and editors, and various other industry professionals that can be hired to work on any project.

With their innovative IDC PROMO service, IDC strategizes customized and cost-effective marketing and distribution campaigns to yield tangible results for an agreed upon budget. IDC Promo campaigns can be targeted around music releases (single, EP, and full-length), as well as other products and general brand building.

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National Parks Arts Foundation

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