Literary PR Tips for 2021



This episode of Big Blend Radio’s Success Express Show features Ellen Whitfield, Senior Publicist at Books Forward. From getting book reviews and media placements to creating social media buzz, Ellen shares tips on how authors can garner publicity to promote their books and author expertise, and ultimately boost book sales. Listen to her interview here in the YouTube player or download the podcast on or

A full-service literary publicity company that is part of the veteran JKS Communications brand, Books Forward has been connecting great authors with readers for more than 20 years. Books Forward exemplifies excellence in book marketing and promotion. Representing New York Times bestsellers, national award-winning books, and books that catch fire on social media and in the digital realm, they create ambitious campaigns with unlimited possibilities for sparking national and regional media stories, and creatively cut through the noise of more than 3,000 books published on average each day. They represent some of the finest publishers, authors and books around the world, with clients hailing from 50 states and seven countries. More at


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