VISITING MAUI: A VITAL STEP IN SUPPORTING THE ISLAND’S RENEWAL
By Sharon K. Kurtz
ON BIG BLEND RADIO NOW: From outrigger canoeing to cycling down a volcano, travel writer Sharon K. Kurtz talks about what to experience in Maui, Hawaii, and how tourism is part of the island’s recovery after the 2023 wildfires in in Lahaina. Watch here in the YouTube player or download the episode on Podbean.
The wildfires that devastated Lahaina in August 2023 were among the deadliest in U.S. history, killing over 100 people and destroying more than 2,200 structures. What started as fires from downed power lines spread rapidly due to dry vegetation and high winds, ultimately leaving immense damage.
Since then, Maui has made remarkable progress in recovery. By December 2024, the county secured over $2 billion in federal disaster funding, focusing on housing, infrastructure, and cultural restoration. At the heart of this recovery is the Hawaiian value of ‘mālama’—to care for and protect, guiding both environmental healing and the island’s resilience. Recently, the first family moved into a newly rebuilt home, marking a significant milestone in the community’s reconstruction efforts. Even the beloved Bayan tree, a symbol of Lahaina’s legacy, has sprouted new leaves, offering a hopeful sign of renewal.
A Deep Connection to Maui
We’ve been visiting Maui for over 20 years. Our kids learned to surf at Breakwall Beach in Lahaina, where we’ve made countless memories. After the fires, we weren’t sure if we’d be welcome back—But we came anyway, showing respect for the island and its people. We continue to return because we love Maui and know our presence helps support recovery.
How Your Visit Helps Maui
Tourism is vital to Maui’s economy, making your visit more critical than ever. By coming to Maui, you directly support local businesses, restaurants, hotels, and tour operators, all key to the island’s recovery. This economic boost helps locals maintain their livelihoods and preserves the island’s vibrant culture. Your role as a tourist is not just to enjoy the beauty of Maui, but to actively contribute to its recovery and renewal.
But supporting Maui goes beyond spending money. It’s about showing respect and love for the island. Engage with locals, embrace Hawaiian culture, and treat the land with reverence. Your actions and attitudes towards Maui can make a significant difference in its recovery and the well-being of its people.
Every dollar you spend, every meal you enjoy, and every night you stay on the island contributes to Maui’s healing process. Experience the magic of Maui and play your part in its recovery.
Ways to Help Beyond Tourism
Beyond visiting, here are other ways to support Maui’s recovery:
– Support local businesses and artisans. Purchase goods online or in person to help small businesses affected by the fires.
– Donate to reputable organizations: Contribute to groups providing housing, food, and aid to displaced families. The Maui Strong Fund, managed by the Hawai‘i Community Foundation, provides immediate and long-term aid.
– Share Maui’s story: Spread awareness about the island’s recovery and encourage others to support Maui through visits and volunteering.
Our Recent Maui Adventures: A Journey Through Recovery and Resilience
This year, we experienced some of Maui’s most cherished activities while witnessing firsthand how the island is recovering from the fires. Here are a few highlights:
– Sunset Catamaran Sail with Teralani Sailing: A relaxing evening sail from Whaler’s Village, soaking in stunning coastline views as the sky turns orange and pink—a serene way to enjoy Maui’s beauty.
– Outrigger Canoe Paddle with Aliʻi Maui Outrigger Canoes: We joined a morning paddle on Kā’anapali Beach, connecting with Maui’s culture and hearing from Jami, the owner, about the challenges his family and the island have faced.
– Kapalua Coastal Trail: This two-mile scenic path offers ocean views and lush landscapes, perfect for a peaceful hike.
– Nakalele Blowhole: A short drive north to witness seawater shooting up to 100 feet in the air—a dramatic natural wonder.
– Pāʻia: Surfing Town and Bohemian Charm: Known for its surf culture and eclectic boutiques, we enjoyed watching world-class surfing at Ho’okipa Beach Park and indulging in local food.
– Black Sand Beach on the Road to Hāna: A visit to Waiʻānapanapa State Park, where the black sand contrasts with turquoise water, was unforgettable.
– Cycling Down Haleakalā Volcano with Mountain Riders: An exhilarating ride down Haleakalā Volcano, with cool morning air and breathtaking views.
Supporting Maui’s Journey of Renewal and Hope
Be part of Maui’s resilience. The island’s unwavering spirit is evident in the determination of its people as they rise from the ashes. Visiting Maui is more than just a vacation—it’s an opportunity to be part of a unique story of hope and renewal. Despite the devastation, Maui’s community is dedicated to rebuilding and thriving. By visiting, you help preserve its vibrant culture and contribute to a brighter future for this cherished destination.
These experiences are just a few ways we’ve seen Maui’s spirit remain strong. Every visit reminds us of the island’s beauty, culture, and resilience. We can’t wait for our next trip and encourage you to come and experience it, too.
Sharon Kurtz is an Austin-based freelance travel writer and award-winning photographer. She is passionate about exploring the world and sharing her experiences through captivating storytelling, and Big Blend Radio podcast, “Wander the World with Sharon.” She is an active member of The Society of American Travel Writers (SATW) and The International Food, Wine, and Travel Writers Association (IFWTWA). Follow her travels on https://sharonkkurtz.com/ and https://www.instagram.com/shar_kurtz